Whitepaper: Building a Health System Website Ecosystem Patients Can Move Through and Your Team Can Run

With different systems for CMS, EHR, provider data, scheduling, CRM and analytics, healthcare marketing teams need to figure out what each tool should own, how they should connect, and how much complexity their organization can realistically support.

In this white paper, we break the ecosystem down around the five jobs every health system website depends on: content, provider data, patient access, marketing data, and measurement.

What you’ll learn:

• Where consolidation can simplify your stack and where specialized technology may be worth the added complexity
• How to spot the patient handoffs where disconnected systems create friction
• What your website should own, and what should live somewhere else
• How to evaluate new technology based on what your team can actually operate, not how impressive the platform looks in a demo

There’s no ideal healthcare tech stack to copy. A regional hospital and a national health system have different needs, teams, budgets, and operational realities. 

The right ecosystem is the one that fits your organization and makes it easier for patients to get where they need to go.

Download the Whitepaper to take a harder look at what belongs in your ecosystem before adding something else to it.