Accessibility, Privacy & Compliance
Build trust into the website. Protect it as the experience evolves.
Your website has to stay accessible, protect sensitive data, and still give you enough evidence to understand performance. Routine updates can introduce new risk long after launch. Trust has to survive every change.
Where risk starts to build
Accessibility can drift after launch.
Your website can launch against a clear accessibility standard and drift as teams update it. Build accessibility into routine publishing and development so issues do not outpace your ability to catch them.
Compliance issues can create legal and financial exposure.
An inaccessible website or misconfigured tracking pixel can trigger complaints, lawsuits, and expensive remediation. Maintaining accessibility and privacy protects patients and your organization.
Privacy requirements complicate measurement.
You still need to prove performance. HIPAA and other privacy requirements limit how analytics and marketing tools can collect and share data, so measurement needs tighter discipline.
Build trust into the way the website is operated
Bake accessibility into daily work
Bake accessible patterns, content practices, and technical standards into daily work.
Be deliberate about data use
Collect and share data for a clear purpose. Know what each tool receives and why.
Put standards into governance
Assign ownership so new content, features, and vendors face consistent accessibility, privacy, and compliance checks.
Verify continuously
Monitor and test as your website changes so issues are caught early.
Trust and performance should work together.
You still need evidence that your digital investment is working. A responsible measurement model defines what to collect, where it can flow, and which questions it needs to answer. The goal is data your team can use and your organization can defend.
60% of leading hospital websites failed basic accessibility standards.
In our review of 100 leading U.S. hospital websites, 60% failed basic accessibility standards, often after changes made post-launch. Accessibility has to be maintained as your website changes.
Maintain accessibility, privacy, and compliance as the website changes.
Standards drift as new work goes live. Our Continuous Optimization work helps you monitor your website, address issues early, and keep accessibility, privacy, and compliance intact over time.