In 2023 and 2024, several healthcare organizations faced a marketing data disaster. This was due to HSS guidance on HIPAA compliance from late 2022. At the start of 2025, visibility is still murky about how public pages of healthcare websites should be considered.
Patients now turn to AI-driven answer engines like ChatGPT and Gemini for health information. This shift is challenging traditional marketing tactics. As a healthcare marketing director, you must understand the differences between SEO and AEO. They are key to your online visibility.
In a crisis, hospital websites become critical tools for communication, bridging chaos and clarity. This article explores how to prepare your site with effective alerts, seamless workflows, and user-friendly design to keep your community informed and reassured.
Get Digital Healthcare Insights That Matter - Delivered Right to Your Inbox
Transform your healthcare website into a powerful tool.
Subscribe to our newsletter for insights on enhancing patient engagement, streamlining digital experiences, and staying ahead in healthcare innovation.
Structured healthcare data improves your website's visibility by enabling rich search results like reviews, photos, and key details. Learn how to implement structured data to attract more patients, build trust, and boost your search engine rankings.
Learn how to tackle the technical challenges of advanced search for healthcare websites. From optimizing speed and performance to handling multilingual and multi-format content, this guide compares search tools and provides practical tips to improve patient trust and retention.
Hospitals can improve patient trust and retention by implementing advanced search features. Prioritizing relevance, healthcare-specific needs, and user-friendly design ensures patients easily find doctors, services, or info. Here's an overview of those best practices.
In the past year, the Internet has seen a significant shift in how websites handle user privacy. Due to new privacy laws designed to protect user data, cookie consent banners have become a standard feature on many websites. Here's an overview of these changes and how to make sure your website stays compliant.
Effective backlog management is crucial to any digital growth strategy. It's the difference between a cluttered list of to-dos and a clear, actionable plan that drives your business forward.
