Small technical oversights can unravel entire campaigns, especially in high-stakes sectors like healthcare. This article explores why marketing and development teams talk past each other, how definitions of success diverge, and what it actually takes to build trust and alignment between departments.
Hospitals and clinics underestimate seniors' digital skills, resulting in websites that fail to engage them. Learn three effective digital strategies from retirement homes to better meet older adult’s emotional and informational needs.
In the crowd of digital interactions, where every click and pixel counts – a collaboration between your marketing and product teams is the secret sauce for ensuring your customers have a positive and yet a memorable digital experience.
