Welcome to the inaugural chapter of the Changing Donor Landscape Series, a collection of short succinct publications designed to equip nonprofit organizations with the knowledge and tools to thrive in the evolving world of fundraising. This series focuses specifically on the growing influence of younger generations – Millennials and Gen Z – as a crucial donor demographic.
Evolving Landscape, New Opportunities
The digital landscape is a battlefield for attention. News alerts, social media updates, and endless entertainment compete for our fleeting focus. This reality is especially true for younger donors, who are comfortable with technology and bombarded with content online. For nonprofit organizations, the traditional approach of generic messages and outdated outreach tactics simply won't cut through the noise.
This quick read, titled "Analog vs. Digital: Will Your Nonprofit Survive the Generational Shift?" explores the characteristics of the tech-savvy donor and why reaching young donors matters.
We’ll go into:
- Who Young Donors Are
- What Motivates Them
- How They Engage with Causes
- Why Young Donors Matter
Future installments in this series will explore additional key topics like:
- Shifting Values & Speaking Their Language: Explore the unique values of younger generations and how to tailor your mission and communication to resonate with them.
- The Rise of Peer-to-Peer Fundraising: Leverage the power of social media and crowdfunding platforms to empower individual fundraising champions.
- Mobile Giving: Convenience & Impact in Your Pocket: Optimize your fundraising strategy for the mobile-first world of younger donors.
- Beyond the Usual Suspects 𑁋 Emerging Tech Trends: Explore the potential of mobile apps, augmented reality (AR), and virtual reality (VR) to create immersive donor experiences.
DOWNLOAD THE FIRST PART NOW!
