In some cases, it's not necessary to redesign; simply refresh your website and everything will be fine. Read this blog post if you are not ready for en entire redesign, but your website looks outdated or isn’t performing as it should.
Maybe you’ve recently rebranded, or your current content feels dated. It could be that you’re not hitting those KPIs for conversions. Chances are, if you haven’t updated any of your website’s functionality or content, you’re behind the times, affecting customer satisfaction and your site's visibility. Does any of this sound familiar? You’ve come to the right place. Here are your options for refreshing your website with Symetris.
Our goal is to revamp what you have — not start from scratch! Consider this your website refresh to help your business continue to grow and reach its goals. We specialize in working with the foundation you’ve already built.
If you don’t know your goals, how will you know what’s working? A great website's foundation is building those goals and KPIs that let you know you’re on the right track. Make your website work for your ROI by tightly integrating every step from CRM to marketing with your website content.
A Few KPIs to consider:
Businesses can take off quickly. Is your website capable of managing growth? The best way to find out is by performing a platform audit. While it sounds simple, a platform audit involves running many tests to ensure that every aspect of your site is up to snuff, including security and functionality. From there, you’ll be able to find the other ways your site can be revamped, from customer experience to overall quality.
Bonus: Over 50% of all website traffic comes from a mobile device. If it isn’t already, your site needs to be optimized for both desktop and mobile users.
The last consideration for your audit is to ensure any outdated or unconnected services are no longer part of the picture. Refresh and keep your website ecosystem up to date so that more time can go back to building your business and successfully driving traffic to your site — worry-free.
Another great way to do a complete website refresh is to find out who is using it in the first place. A whopping 88% of online shoppers said they wouldn’t return to a site if they’ve had a bad user experience! Make sure every aspect of your business — from storefront to website — creates a positive customer experience. To do this, conduct user research and then build an interface that works for those users.
Everything on your site should serve a purpose. Your website redesign should:
This could mean adding a human element and removing that starchy, stock photo feeling or updating your copy for SEO to make your site more visible to your target audience. Maybe you just need an eye to create a more minimal design and ensure your site isn’t too cluttered.
Of course, design isn’t just surface level. By the time you’re done revamping your website, it should be functional from top to bottom, inside and out. Everything needs to be integrated for optimal functionality and to create the best user experience possible. All that to ensure you hit your KPIs and achieve that target ROI.
The last option for revamping your site is to make sure the new changes are sustained! You don’t just want stability — you also want constant improvement and management. Website maintenance is crucial, especially when you’ve taken the time to refresh it and build an improved user experience. It can be a lot, but Symetris is on your side.
Are you ready to give your website the facelift it deserves and achieve your ambitions? Fill out this form so our knowledgeable team can get started with you. If you’re looking for more tips and ways to improve your business and website, don’t forget to subscribe to our blog!
