EGYM - Building a Scalable Digital Backbone for Preventative Health
What organizations can learn from a preventative health leader’s digital transformation
Introduction
Preventative healthcare increasingly lives at the intersection of physical systems and digital infrastructure. EGYM, a global leader in connected fitness and preventative health technology, understood this early. Their goal: build a seamless digital experience that supports personalized health journeys, connects to partner ecosystems, and scales with rapid growth.
But growth brings complexity. When EGYM acquired Wellpass, a platform with its own brand, workflows, and infrastructure, they faced a familiar challenge for healthcare organizations navigating expansion: how to unify digital ecosystems without disrupting users, teams, or operations.
That’s where Symetris came in.
Merging digital ecosystems isn’t just a design or engineering task, it’s operational surgery. EGYM had to integrate two distinct sites, teams, and editorial systems while continuing to serve end users and internal stakeholders without interruption.
Two websites managed by separate teams
Good product and services content that were sometimes hard to find
Complex deployment processes and environments
Rather than treat this as a simple migration, we approached it as a long-term digital unification and growth initiative, aligned with EGYM’s preventative healthcare mission.
We began with an ongoing strategic partnership, helping EGYM align their website with broader business objectives and evolving market needs. This collaboration led to a website redesign project, where Symetris led a multidisciplinary team of strategists, UX/UI experts, content and SEO specialists, and Drupal-certified developers.
Crucially, scalability was built into every decision. This wasn’t a short-term fix, it was a foundation for continuous evolution.
What we did:
Delivered ongoing digital strategy to support business growth through the website
Improved user journeys to simplify product and service discovery
Standardized deployment pipelines to increase release confidence
Provided Drupal expertise, from technical consulting to feature development and deployment
“What I appreciated about working with Symetris was that they never treated this like just a website project. They helped us make smarter digital decisions, simplify a lot of moving parts, and build a stronger foundation for growth. Their mix of strategic thinking and technical expertise made them a valuable partner throughout.”
— Sean Ironside - VP Global Marketing & Brand - EGYM
Crucially, scalability was built into every decision. This wasn’t a short-term fix, it was a foundation for continuous evolution.
Improved deployment efficiency and increased team confidence
Unified editorial experience with streamlined governance
A flexible Drupal foundation ready to support new products and services without requiring a rebuild
A digital platform aligned with long-term business and user needs
Why This Matters to Healthcare Marketers
EGYM operates at the forefront of preventative healthcare, and the challenges they face are shared across the healthcare ecosystem. Hospital systems and provider networks all navigate similar complexities when merging platforms, scaling digital operations, or modernizing their technology stack.
This case study is about building digital infrastructure that supports preventative care, empowers internal teams, and delivers seamless user experiences.
At Symetris, we specialize in that intersection: where backend complexity meets patient-facing simplicity, and where the right technology, like Drupal, becomes a strategic enabler for growth.
