Hospitals and clinics underestimate seniors' digital skills, resulting in websites that fail to engage them. Learn three effective digital strategies from retirement homes to better meet older adult’s emotional and informational needs.
Healthcare content management is complex and error-prone. Streamline your process with automation, checklists, and better content tracking to save time and reduce compliance risks. Learn how to optimize publishing for accuracy and efficiency.
Patients expect seamless digital interactions—and they’re willing to switch providers if they don’t get them. Learn quick, high-impact ways to optimize your digital communication, from appointment booking to follow-ups.
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Web accessibility ensures an inclusive, compliant digital experience. Learn practical steps to improve navigation, media, forms, and interactive elements while meeting WCAG, ADA, and Section 508 standards.
Booking a healthcare appointment shouldn’t be a struggle, yet many patients face obstacles that lead to delays in care. This article explores practical ways to reduce friction in the patient journey—making it easier to find a doctor, schedule a visit, and build trust from the very first interaction.
In 2023 and 2024, several healthcare organizations faced a marketing data disaster. This was due to HSS guidance on HIPAA compliance from late 2022. At the start of 2025, visibility is still murky about how public pages of healthcare websites should be considered.
Patients now turn to AI-driven answer engines like ChatGPT and Gemini for health information. This shift is challenging traditional marketing tactics. As a healthcare marketing director, you must understand the differences between SEO and AEO. They are key to your online visibility.
In a crisis, hospital websites become critical tools for communication, bridging chaos and clarity. This article explores how to prepare your site with effective alerts, seamless workflows, and user-friendly design to keep your community informed and reassured.
