Whitepaper: What the top 100 hospital websites get right
What separates high-performing hospital websites from the rest? We analyzed 100 of them to find out. This blog breaks down the most effective patterns driving patient engagement, trust, and digital ROI—and how you can apply them without rebuilding from scratch.
Struggling to improve your hospital website without starting from scratch? You're not alone. We analyzed 100 websites of high performing hospitals in the U.S. to uncover what truly sets them apart.
The numbers that matter:
- 77% of leading healthcare websites use enterprise-grade CMS platforms.
- Only 3 primary CTAs drive most patient engagement.
- 60% of sites fail basic accessibility standards—often due to post-launch updates, not initial design.
This whitepaper distills the common patterns that consistently lead to better patient acquisition, smoother digital journeys, and stronger trust signals. Along the way, we highlight practical insights, avoidable pitfalls, and quick wins—written specifically for healthcare marketers navigating complex digital priorities.
Whether you're starting fresh or optimizing what's already in place, the insights here will help you move forward with clarity.
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