Performance & Analytics
Turn website data into evidence you can use
You are expected to prove what your website investment is accomplishing, even when tracking is incomplete and patient journeys continue beyond the website. We help you turn the data you can trust into evidence your team and leadership can use.
Discuss your website initiativeWhat Performance & Analytics help you accomplish
Trust the data behind your decisions
Know what is measured, where the gaps are, and which numbers are safe to use in decisions.
Measure the journeys that matter
Measure the patient actions and paths that matter instead of collecting more data because it is available.
Explain performance with evidence
Turn analytics into evidence your team and leadership can use to make digital decisions.
What the Work Includes
Measurement Strategy & KPI Definition
Define what your website should measure and connect KPIs to the goals your organization is trying to support.
Analytics Implementation & Tracking
Configure and validate analytics, events, conversions, and tracking so key interactions are captured reliably.
Website Journey Analysis
Analyze how people move through important journeys, where they disengage, and which patterns deserve attention.
Dashboards, Reporting & Performance Reviews
Turn website data into reporting your team can explain and act on.
SEO & Search Performance Audits
Audit traditional and emerging search performance, identify visibility gaps, and establish a baseline for improvement.
Measure as far as the data can honestly take you
A website can show how people discover information, navigate content, use tools, and move toward a next step. We start with what the data can honestly prove, then strengthen the gaps and translate behavior into evidence you can use.
HIPAA and Healthcare Websites: Recent Changes to Analytics Requirements
In 2023 and 2024, several healthcare organizations faced a marketing data disaster. This was due to HHS guidance on HIPAA compliance from late 2022. At the start of 2025, visibility is still murky about how public pages of healthcare websites should be considered.
You don’t need more data. You need a clearer view of what it means.
If you collect analytics but still struggle to explain performance or validate assumptions, we can help clarify what the data is actually telling you.