Lasik MD: A Visionary Digital Transformation with Symetris
From Website Ecosystem Consolidation to an Empowered Marketing Team
Introduction
Lasik MD is a North American leader in laser vision correction, helping patients reduce or eliminate their dependence on glasses and contact lenses. They manage over 40 clinics in North America and provide more than 75,000 laser vision procedures annually.
Their many services and locations require multiple websites with different architectures and content workflows, which created challenges and technological dependencies.
Looking to equip their teams with technical knowledge and easy to manage websites, Lasik MD partnered with Symetris for a comprehensive web transformation—from audit to launch—while also upskilling their marketing team.
These initial projects transformed into 5+ years of collaboration, ensuring continuous digital growth and innovation.
Migrate to a unified digital platform
Transition from a hard-coded website to a centralized Drupal CMS to empower the Lasik team to manage content and website updates independently.
Increase efficiency and reduce cost
Provide training and support to enhance the marketing team’s digital capabilities.
Improve performance
Conduct a SEO and architecture audit to pinpoint where to bring the most value to the website's speed and reach.
Web properties streamlined and future proofed
Each was successfully migrated or updated in alignment with digital best practices. Multiple brands got access to a refreshed platform to best showcase their unique value.
Autonomy for website updates
New promotional content and updated services are now deployed to the live websites without any development team involvement.
Vision
Unification of 40 clinics into 1 digital roadmap. Comprehensive insights regarding the digital ecosystem’s strengths and sources of improvement.
Fragmented digital assets
Multiple websites with different technologies and architectures made maintenance complex and resource-intensive.
Dependency on external development teams
Each website update required agency intervention, resulting in slow turnaround times and higher costs.
