In the past year, the Internet has seen a significant shift in how websites handle user privacy. Due to new privacy laws designed to protect user data, cookie consent banners have become a standard feature on many websites. Here's an overview of these changes and how to make sure your website stays compliant.
These days, consent banners are a common sight when browsing the internet. New privacy laws, like the GDPR in Europe and California's stricter rules, require these banners. They intend to alert users to the cookies used on a website and to get their permission before tracking user information.
Choosing the right option for your website can be made easier if you are aware of the different kinds of consent banners:
These banners simply inform users there are cookies in use. They don’t seek explicit consent, which makes them non-compliant with current privacy laws. Using a notice-only banner could expose your site to legal risks, so moving away from this approach is important.
The most privacy-compliant banners are opt-in ones. Users must provide their consent to the use of cookies before any tracking occurs. Usually, these banners allow users to reject non-essential cookies, modify their choices, or accept all cookies. While this method ensures compliance, it may result in losing data insights if users opt out of tracking cookies.
Opt-out banners notify users that tracking is occurring but allow them to deactivate it through additional steps. Despite being more user-friendly, this approach might not entirely satisfy compliance requirements and might even cause problems with legal adherence.
When implementing a cookie consent banner, you have a few options:
A consent banner can be created from scratch and customized to meet your specific needs. This method might be time-consuming and requires a thorough awareness of legal standards. It can be difficult to ensure your customized banner complies with all legal requirements if compliance features aren't built-in.
Several third-party tools offer out-of-the-box consent banners with compliance features. Two popular options are OneTrust and Osano.
OneTrust is known for its extensive feature set and range of customization possibilities. It can be expensive, but it suits complex needs and offers many configurations. Because of its automatic geolocation and localization features, the banner will always appear in the appropriate language for the user's location.
Osano is another great option, well-known for its guarantee of legal compliance. Although this option is more costly, its comprehensive compliance support and legal insurance provide assurances. Osano additionally has features like multi-domain support and automated privacy rights.
Both tools can automatically scan for compliance and integrate with multiple domains. They also offer options to customize their style to match your website. And most importantly, they guarantee that users can easily provide or withdraw consent.
We recommend you opt for third-party tools like OneTrust and Osano, not custom-built ones. Regulatory requirements are complex, and compliance must be continuous. They lower the possibility of legal problems and offer peace of mind with integrated compliance features.
Protect your website and users with a compliant consent banner. It's the law, and it builds trust. For complete compliance, use an opt-in banner from a trusted provider like OneTrust or Osano. Resist the urge to create your own solution - a third-party tool can simplify the process and add extra legal safeguards.
A well-designed consent banner is key to a great user experience. Ensure it's clear and visible to protect user data and your website's functionality while navigating complex privacy rules. Choose the right strategy and tools to stay compliant.
Need help crafting a winning consent banner solution? Reach out and we'll help you find your perfect compliance match.
