PPAQ
A New Web Platform Set to Make its Mark on the International Stage
Context
To propel the annual sales of maple syrup internationally and to position itself as an expert-leader in maple products on the national and international scene, the Quebec Maple Syrup Producers (PPAQ) needed to build an ecosystem of websites based on the audiences targeted.
In collaboration with the PPAQ's design agency, Symetris successfully launched websites that flexibly allow users optimal content management and the implementation of graphic standards that align with the brand’s visual identity.
Foodies here and everywhere are served!
Consolidate the organization's leadership role in the world
Prepare the sector for accelerated growth
Generate maximum mobilization, pride and a sense of belonging among maple-syrup producers, partners and consumers
Requests for information received
of international web users
annual contribution of the Quebec maple syrup industry to Canadian GDP (US$)
Diversity of Content
The PPAQ had numerous pieces of personalized content to distribute to its four target audiences, while presenting the overall context of the maple tree and its special relationship with Quebec. This vision is particularly evident on the "Products" page, which offers an interactive timeline, a video and a clickable image of products.
Design and Branding
The client wanted flexibility in the management of its content, while supporting it with a polished visual that aligned with the PPAQ’s brand image. With its long-time collaborator MP1, Symetris developed a Drupal solution that combined the artistic vision of MP1 with the technical capabilities needed by the client.
