Why Most RFPs Fail: Top 3 Common Mistakes to Avoid

RFPs, or Requests for Proposals, are often met with groans and eye-rolls. They are complex, time-consuming, and can feel like a bureaucratic hoop to jump through. Yet, they remain an essential part of the business world, especially in the world of digital projects.

Are you tired of the same old advice on writing RFPs? Get ready to find the perfect agency partner without facing the usual pitfalls.

In this guide, we break down the most common mistakes organizations make when drafting RFPs and provide actionable tips to avoid them.

Learn how to:

• Encourage innovative solutions by focusing on desired outcomes rather than prescriptive methods.
• Set clear, measurable criteria that balance objective metrics with intuitive judgment.
• Specify your budget and consider the total cost of ownership to attract realistic proposals.
• Evaluate vendors on collaboration style, cultural fit, and post-launch support to ensure a strong partnership.

Don’t let a poorly crafted RFP stand between you and your digital success. Download our guide now and get ready to meet your ideal digital partner!