Maybe you’ve recently redesigned your website, but it’s still not working how you want and achieving the results you were hoping for, or your website’s still working and relevant, but it’s starting to show its age. This blog post is for you if you’re looking for different methods to improve your site while increasing its value and ROI without a total redesign. We’re here to give you some techniques that will not only help you prolong the lifetime of your website but also allow you to constantly improve and evolve your site over time with a lower investment.
Unlock Your Website’s Hidden Value
Here’s how we see it: clients want to optimize their current website investment without spending a lot of money on another big redesign project. The main problem: How do you avoid losing the competitive edge of your site? How can you guarantee you’ll achieve your goals?
What are you supposed to do if you don’t need a redesign, and your website is holding back your innovation, not generating the leads you want, and not achieving the expected results? Don’t worry; not all is lost! If you want to get more value out of your website with less investment of time and money, here are three tips to help you prolong your website’s lifespan without investing in a complete redesign.
1. Be Strategic
First, you need to have a strategy and a roadmap that lays out precisely what you want to achieve. What does the path look like that will help you get to these goals? What are the requirements to get there? What potential problems or challenges could pop up? And how will you react to overcome those challenges? Figuring all of this out before you commit to the project is essential; creating a solid strategy and roadmap is the best way to ensure you deliver the most value with the least effort. The goal here is to be smart and decisive when figuring out what you want versus what you need. This is the time to think about the big picture.
2. Get Help from Experts
When you create your roadmap, you’re making a to-do checklist that tells you exactly what you need to do to achieve your goals. But, it can be hard to figure out what you need to prioritize to be on the right track for your roadmap and add value to your website ASAP. This is where a dedicated project manager or leader can help. Those experts have the knowledge and experience you could be missing to get to your goals. They know what works, what drives value and what doesn’t because they’ve tried it before with other clients. They’ll work with your goals, no matter what they are, to follow your budget, track the project's progress, ensure you’re on track and guide your business through your roadmap. Avoid going down the wrong path and hire an expert!
3. Be Realistic and Invest Enough
Picture your business as a garden; you expect to produce and harvest many fruits. If you don’t invest enough time and energy in watering, nurturing, and maintaining your garden, you won’t get the number of fruits you expect. If you don’t invest the right time, energy and money into your website, you won’t get the results. While your competitors continue to invest and improve their websites, yours is staying the same, and you’re going to lose ground and miss out on potential leads as a result, which nobody wants for their business.
We can understand the importance of investing less in your website, but at the same time, you have to be realistic about your investment and ensure you’re willing to invest enough to achieve your goals. The problem might be that you’re not spending enough to drive the desired results and are just spending enough to keep the lights on. This is a surefire way to lose ground with your competitors making more significant investments in their site. To maintain your website and continue to evolve and push your business forward, you should invest a reasonable amount that aligns with your objectives. Of course, you want to avoid overspending, and you’ll still be spending less than the budget for a total website redesign, but don’t underestimate the investment needed to evolve your business.
Key Takeaways of Extending Website Lifespan
The bottom line is to get more with less; you need to be strategic. Set the right priorities to help you achieve your goals and invest enough for your website maintenance and evolution, and you’ll start seeing the desired results. By being strategic, you’re setting up your website to be more efficient without costing you a ton of money on frequent redesign projects.
Symetris Helps You Evolve Your Website
Symetris has been in the industry for almost two decades; we’ve seen a lot of different businesses with various issues. In our experience, we’ve learned that if you want to evolve your website and stay ahead of the rest, your digital partner needs to have two main characteristics:
1. They’re proactive and will help you continuously evolve
2. They have a strong sense of strategic insights to help you create and stick to a solid roadmap.
That’s where we come in: the “Evolution Team.” Our evolution team can not only help you prolong the lifetime of your website and increase the value you get from it but also help you stay ahead of the curve and your competition and continuously improve and evolve your business. Regardless of your industry, give us a call! We’d love to explain how this service sets us apart from other digital agencies.